MUSE Models / website REdesign



MUSE Model Management is a fashion and athletic modeling agency based in Portland, Oregon that represents models to clients in Seattle & Portland. Some of these clients include: Nordstrom, Hollister, Abercrombie, Macy’s, Nike, Adidas, Jordan, Fred Meyer, Columbia Sportswear, Reebok, Converse, Microsoft, Apple.



PROJECT





WEBSITE REDESIGN



ROLE





VISUAL DESIGN / INTERACTION DESIGN / HTML / RESEARCH / FILM



THE BRIEF



With the Agency being established for over 20 years, and representing some fo the top models in the world. Not having a major website update in the last 10 there needed to be a full overhaul.


Improve search for Prospective Models

Improve search for Clients

Create visuals to help modernize website & showcase models




client list



The goal was to research and understand who the clientele was that would be looking at the website, as well as understanding what would highlight each of the models best for more bookings.



The process



After analyzing the clients and understanding what they are looking for, the process of creating the website began. Starting by laying out all of the information that was needed to be included in the website, then understanding how that could be presented visually.



INTERACTION



This is the first line of contact with the models, so it needed to be engaging but not distracting. Choosing to have the names on the right make it easier for the viewer to pay attention to the model's face but still have easy access to their stats which is activated by scrolling over their faces.



SHOWCASE



Choosing a layout that not only is intuitive on a desktop computer but for mobile as well was the goal. The stats are still viewable on each page, while being able to scroll through the model's book.



THE VISUALS



The goal with the videos was to showcase the International models that the agency represents, in a way that brings them to "life" a little bit more. Being able to see movement helps engage not only the clients but for prospective new models.



THE LAUNCH



musemodels.com