EDDA HAYES


Edda Hayes. A mask. A mystery. A gentle yet powerful voice that can melt your broken heart seconds. Even though Edda’s identity remains unrevealed, it seems impossible to get past her these days. Edda Hayes : RISE UP, powered by DNABLOCK, is a series of limited-edition collections of Web3D avatars, objects, and environments. The music itself is accessible for collectors and is generated in real time, with permanence on the blockchain.

PROJECT /

WEB3 ACTIVATION

ROLE/

CREATIVE DIRECTION / VISUAL DESIGN / 3D ANIMATION / WEB DESIGN / FILM

THE MUSIC VIDEO

Edda's 'Rise Up' music video made its electrifying live debut alongside 2WEI at the 2022 League of Legends World Championship. This annual international esports tournament, hosted by game developer Riot Games, represented the twelfth edition of the prestigious League of Legends World Championship.

The convergence of Edda's music with the world of esports showcased the evolving synergy between gaming and the music industry, offering an unforgettable experience that transcended the boundaries of competition and entertainment.



THE PROCESS

Our journey to San Francisco was the culmination of a collaborative process that began at the inception of this artistic endeavor. From the very beginning, we worked closely with the artist and the label to craft a vision that would crescendo at the world championships with the debut of the music video.

In the early stages, we engaged in deep creative dialogue, shaping the narrative and the visual aesthetic that would accompany "Rise Up" by Edda Hayes & 2WEI. It was a journey of shared ideas, inspirations, and countless hours of collaboration, driven by the collective pursuit of excellence.

As the world championships drew near, the excitement and anticipation reached a fever pitch. San Francisco, a city known for its innovation and artistic vibrancy, was the perfect backdrop for our artistic expedition. With the artist as our guide, we meticulously curated and directed a behind-the-scenes shoot, capturing the moments where creativity, passion, and inspiration converged.

This journey was a testament to the power of collaborative artistry and the dedication of all involved. It was a voyage from the creative inception, through the meticulous work in San Francisco, and ultimately culminating in the grand stage of the world championships. The music video debut was the grand finale, a moment where the art, the artist, and the collaborative spirit were unveiled to the world, making it a true testament to the vision and hard work of everyone involved.


THE NFTS

The Edda Hayes NFT Collection is a captivating fusion of art, music, and blockchain technology. Each NFT in this collection starts as cover art for "RISE UP" by Edda Hayes & 2WEI and transforms into an audio-reactive animation featuring a unique Edda Hayes avatar donning a mysterious mask. Collectors gain access to exclusive snippets of "RISE UP" and, most impressively, the full audio track.

Beyond ownership, they're invited to Edda's virtual listening party, an enchanting experience at the intersection of music, art, and technology. These NFTs redefine the music experience by encapsulating sound, visual art, and interactivity on the blockchain, uniting the worlds of music and digital collectibles.


WEBSITE & BEYOND

The website is the central hub of the thriving Web3 community, where innovation, collaboration, and exploration converge. But the connection doesn't stop there. We're also united through a vibrant Discord community, providing an interactive and real-time platform for discussions, networking, and sharing in the dynamic world of Web3.

On the website, you'll discover resources, news, and insights into Web3 technologies, NFTs, blockchain, and more. It's your go-to source for staying informed and inspired.

In Discord, we take interactions to the next level. Connect with fellow enthusiasts, attend live events, engage in thought-provoking discussions, and be part of the pulse of the Web3 revolution. Together, you're shaping the future of the internet, one conversation at a time. Join the website and Discord community, and be part of the Web3 movement as it unfolds before you.

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