NIKE BY YOU / MLB & WNBA
I collaborated with the creative agency Dogcatcher and Nike to produce captivating motion graphics for two prestigious sporting events: MLB All-Star Weekend and the WNBA. Our work was showcased in a dynamic in-store installation in Los Angeles for the MLB event, creating an immersive and engaging experience for visitors. Additionally, our motion graphics were featured in the Nike digital showroom, enhancing the WNBA presentation and providing a cutting-edge digital experience for viewers. This project was a fusion of creativity, innovation, and sports, bringing the excitement of these events to life through stunning visual storytelling.
PROJECT /
RETAIL INSTALLATION / DIGITAL SPACE
ROLE/
MOTION GRAPHICS
NIKE BY YOU / ALL STAR WEEKEND
For the MLB All-Star port on of my project, I created a captivating motion graphic video that offered viewers a unique insight into the art of building custom Nike Air Force 1 shoes. In this motion graphic video, I skillfully blended two worlds: the craftsmanship of creating bespoke sneakers and the allure of MLB stars in the vibrant city of Los Angeles. It began by illustrating the meticulous process of crafting custom Nike Air Force 1 shoes, highlighting the attention to detail and dedication that goes into each pair. As the video unfolded, I seamlessly integrated graphic elements featuring MLB stars, adding an exciting layer to the experience. These elements paid homage to the baseball legends who had graced the All-Star stage, capturing their iconic moments and infusing them into the visual narrative.
The result was a captivating fusion of craftsmanship, athleticism, and artistry, all set against the backdrop of the vibrant city of Los Angeles. This motion graphic video not only celebrated the spirit of the MLB All-Star Weekend but also underscored the connection between Nike, baseball, and the cultural richness of LA. It was an immersive journey that left visitors inspired, informed, and engaged, making the in-store installation a memorable highlight of the All-Star Weekend experience.
NIKE BY YOU / WNBA SHOWCASE
For the WNBA digital showcase, I designed a series of engaging visual elements to enhance Nike's digital space. This dynamic showcase featured six distinct tickers and overview motion graphic videos, each meticulously crafted to deliver a unique and immersive experience. The tickers served as eye-catching, real-time information displays, seamlessly integrating into the digital environment. The overview motion graphic videos were the centerpiece of the digital space. Each video was a visual journey that encapsulated the essence of the WNBA, from its powerful athletes to its inspiring moments on the court. Through skillful animation and design, I brought these videos to life, capturing the spirit and energy of women's basketball.
This digital showcase transformed Nike's space into an interactive and informative hub for WNBA enthusiasts. It not only celebrated the league's achievements but also highlighted Nike's commitment to empowering women in sports. The combination of tickers and motion graphics offered a dynamic and immersive experience that left a lasting impression on visitors, emphasizing the impact of the WNBA and Nike's dedication to the game.